Is the core of your message conveyed, using clear language in a compelling structure?
Does it describe specific and tangible real-world things?
Does it get your attention - touching the senses and the emotions as well as the intellect?
Is it fresh, spirited and creative?
Does it use evocative images and metaphors to bring things to life?
Are you saying what you really mean, and in a fitting way?
Is it sustained and strategic, planned around stakeholders and channels?